The Prudential Mutual Assurance, Investment and Loan Association was founded in London in 1848. The figure of Prudence was adopted as a symbol to be used on the first company seal and to represent the values of the business. By 1898 Prudential had become the leading UK life assurance company and by 1914, one in three British households had a policy with the Pru. During the 1920s Prudential began to expand across the globe, with the first overseas life branch established in India in 1923. By 1939, new net business in the overseas life branches was rivalling the success of the UK business.

Prudential’s international business continued to grow rapidly through the latter part of the 20th century, and Prudential Corporation Asia was established in 1994 in recognition of the high potential for growth in Asia. In more recent years, Prudential has entered the fast-growing African life insurance industry.

Today, Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa. We protect people’s wealth, help them grow their assets, and empower them to save for their goals.

For Every Life, for Every Future.

Our mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. Link