Prudence Foundation’s Cha-Ching financial literacy programme expands to 150 schools | Prudential Cambodia

Prudence Foundation’s Cha-Ching financial literacy programme expands to 150 schools






Phnom Penh (23 May) - Prudence Foundation, the community investment arm of Prudential in Asia, has entered into a partnership with the Ministry of Education, Youth and Sports and the Child Rights Foundation to expand the Cha-Ching Money Smart Kids (Cha-Ching) programme in Cambodia, with the goal to reach 150 schools across three provinces over the next three years.

With the expansion, the programme is expected to benefit over 100,000 people in the Kingdom, including pupils in grades 4 and 5 as well as their parents, teachers and provincial education officials.

Cha-Ching was first launched in Cambodia in 2014 through a partnership with major broadcaster CTN, which has since been airing Cha-Ching cartoons through its network. In August 2017, Prudence Foundation also partnered with Child Right Foundation to pilot the Cha-Ching Curriculum, providing teachers with structured lesson plans and training to help students learn key money management skills. The Cha-Ching lessons were delivered to 20 schools in Phnom Penh and Kandal province, reaching 725 students during the 2017/18 academic year.

Cha-Ching has also been introduced to more children in the country through a school contact programme through which employee volunteers from Prudential Cambodia helped instill key Cha-Ching money smart concepts in students from more than 20 primary schools via a series of engaging and educational activities.  

“Following the success of the Cha-Ching pilot programme, we are delighted to be expanding its reach to more schools and children across Cambodia over the next three years,” said Marc Fancy, Executive Director of Prudence Foundation.

“It’s critical to introduce financial education at schools and help children develop healthy mindsets and behaviours towards money management at a young age. The Cha-Ching Curriculum is an effective platform that helps teachers instill key money management skills in students through a wide range of hands-on activities and tools that are designed to support the different learning styles of children. We are very proud to be supporting Cha-Ching in Cambodia and helping nurture our next generation to become financially responsible adults,” he added.

“On behalf of the Ministry of Education, Youth and Sports, our colleagues and I will continue to support our developing partners to implement financial literacy Cha-Ching programme to benefit every child and the country as a whole,” said Dr. Nath Buroeun, Secretary of State of the Ministry of Education, Youth and Sports and Chair Person of Cha-Ching Project Coordination Committee.  

“Cha-Ching Money Smart Kids” is an award-winning financial literacy programme that teaches children about basic money management skills. The programme features six cartoon characters in a pop band that promotes four basic financial concepts - Earn, Save, Spend and Donate through catchy songs.


About Cha-Ching

Cha-Ching is an initiative of the Prudence Foundation, the community Investment arm of Prudential Corporation Asia. Developed in partnership with the Cartoon Network, the leading children’s channel in the Asia Pacific, and Dr. Alice Wilder, an Emmy-award winning expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts – Earn, Save, Spend and Donate.

Cha-Ching is a series of three-minute animated television music videos for children aged seven to 12 that were produced by and aired on Cartoon Network. Other elements of the programme include a website ( with games and applications featuring real-life money management scenarios, online resources and activity plans for kids, parents and teachers.

Today, Cha-Ching programme is available in 10 languages, reaching 34 million households every day via Cartoon Network Asia.

In 2014, Prudence Foundation partnered with JA Asia Pacific to develop the JA Cha-Ching Curriculum programme to provide structured lesson plans for teachers to instill the four key money management concepts in students’ daily life.  It is a structured programme that consists of six 45-minute modular sessions, each session is taught through active, fun and hands-on learning that allows students to put into practice the knowledge acquired. The Curriculum is currently being implemented in the Philippines, Indonesia, Malaysia, Thailand and piloted in Cambodia. 

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

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