PHNOM PENH, 20 JULY 2026 – Prudential Cambodia today launched Levela in Cambodia, a free financial education platform developed by Prudence Foundation, the community investment arm of Prudential plc. As part of a broader effort to improve financial wellbeing and resilience, Levela helps young adults learn smart money skills fast, build new habits, and grow financial confidence. 

The official launch of Levela, the free financial education platform, was held at Prudential Cambodia’s headquarters and attended by Ms. Tan Linna, Deputy Director General, the Insurance Regulator of Cambodia; Mr. Men Pheakdey, Deputy Director General of Regulation and Financial Inclusion, the National Bank of Cambodia; and Mr. Ponlu Tola, Chief Executive Officer, Prudential Cambodia, Laos and Myanmar. The event was also attended by representatives from the Ministry of Education, Youth and Sport, representatives from partnered universities, representatives from Impact Hub Phnom Penh, management of Prudence Foundation, Prudential Cambodia, Business Chambers, and key stakeholders.

While young people under the age of 30 make up an incredible two-thirds of the country’s population, only 18% of Cambodian adults are considered financially literate1. This means a massive portion of the population is entering the economy without basic money management skills. As digital financial services rapidly expand across the country, equipping young adults with the practical knowledge to manage money confidently and navigate digital risks is no longer just a benefit—it is essential for Cambodia’s future.

Speaking at the event, Ms. Tan Linna, Deputy Director General of the Insurance Regulator of Cambodia, stated, “At the Insurance Regulator of Cambodia, consumer protection and broadening financial inclusion are our top priorities, as outlined in our Strategic Development Plan for the Insurance Sector 2025–2030. Therefore, we believe that the “Levela” app initiative will directly contribute to our mission by equipping Cambodian youth with practical knowledge to manage money and protect themselves from financial risks. This is because financial literacy and insurance awareness serve as a strong shield for every family against life's uncertainties. In this regard, today’s robust public-private partnership represents a significant milestone in empowering a new generation to be financially resilient, while contributing to the sustainable development of Cambodia’s financial sector.”

Levela bridges this gap by providing bite-sized, practical learning modules covering essential topics including Budgeting & Cash Flow Management, Saving & Emergency Funds, Credit & Debt Management, Risk Management & Insurance, Goal Setting & Financial Planning, Fraud Prevention & Digital Security. Beyond theory, the app helps users put concepts into practice and build lifelong financial habits.

In his speech at the event, Mr. Men Pheakdey, Deputy Director General of Central Banking Studies and Financial Inclusion of the National Bank of Cambodia, stated, “As digital financial services grow rapidly in Cambodia, our focus must shift from simply expanding access to building true capability. Financial literacy remains a vital national priority, especially for our youth who drive our future economic growth. Therefore, we highly welcome collaborations like the Levela app, which turns national goals into practical digital learning. This empowers young adults to use financial services safely, responsibly, and confidently, while playing an active role in building a resilient and inclusive financial ecosystem.”  

Adding on that, Mr. Tola Ponlu, CEO of Prudential Cambodia, Laos, and Myanmar, said: “Financial confidence is an essential life skill that empowers people to make informed decisions and navigate life’s uncertainties with greater resilience. Through Levela, we aim to equip Cambodia’s young adults with practical financial knowledge and skills to better manage their money, protect themselves against financial risks, and build stronger futures – underscoring our purpose, For Every Life, For Every Future, and our commitment to supporting financial wellbeing beyond life insurance.”

Scaling Financial Resilience

Levela’s curriculum is backed by research developed in partnership with the Center for Financial Inclusion (CFI) at Accion, ensuring a robust, impact-driven approach. Prudential Cambodia is working with Impact Hub Phnom Penh to drive awareness and adoption of the platform, leveraging its strong network of youth, educational institutions, and community partners to expand access to practical financial education nationwide.

Designed with inclusivity in mind, an offline version of Levela is also available to reach underserved communities, including informal and low-income workers, ensuring that financial education remains accessible to all.

Nicole Ngeow, Executive Director of Prudence Foundation, said: “At Prudence Foundation, building resilient communities is at the heart of what we do. Levela is the extension of our award-winning Cha-Ching financial literacy programme that has reached over 3.9 million children through its curriculum in Asia and Africa. With our new financial literacy app, we are providing financial knowledge and tools to a new generation of young adults in need. We’re delighted to roll out Levela with our partners in Cambodia to help build the resilience of a large youth population that has growing access to financial services and the need for these essential life skills.”

To expand the reach of Levela among young people and communities across Cambodia, Prudential Cambodia will implement three key initiatives in 2026:

  • integrating Levela content into entrepreneurship courses at 10 partner universities across Phnom Penh, Battambang, Siem Reap, and Svay Rieng;
  • extending financial literacy education to schools and local communities through a network of 25 youth facilitators;
  • and driving digital campaigns to achieve at least 15,000 app downloads and online learners by the end of the year.

Ms. Sovattha Neou, CEO of Impact Hub Phnom Penh (IHPP), said: “At Impact Hub Phnom Penh, we believe young people need practical tools, confidence and informed decision-making skills to shape their futures. Financial literacy is the foundation of entrepreneurship as it helps them manage their resources wisely, take responsible risks and turn their ideas into more sustainable actions.”

How to access Levela:

Download Levela via the App Store and Google Play Store. It can also be accessed online via web app at levela.app.

1 Standard & Poor’s Global Financial Literacy Survey

2 UNDP Youth Voices Matter Survey Report