Prudence Foundation expands its financial literacy programme to Kampong Cham

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(Kampong Cham, 24 July 2020) - Prudence Foundation, the community investment arm of Prudential in Asia and Africa, today announced it will be expanding the reach of its award-winning financial literacy programme for children, Cha-Ching Money Smart Kids, to the Kampong Cham province. 

The announcement comes after the Prudence Foundation and the Ministry for Education, Youth and Sports confirmed last year that the Cha-Ching Money Smart Kids programme would be extended for another three years in Cambodia. 

In August 2017, Prudence Foundation also partnered with Child Rights Foundation to pilot the Cha-Ching Curriculum, providing teachers with structured lesson plans and training to help students learn key money management skills. With schools currently closed because of the Covid-19 pandemic, the kick-off of the full programme which involves classroom activities in Phnom Penh, Kandal and Kampong Cham will be delayed until schools reopen. Meanwhile, some teachers in the target schools get themselves ready with the training videos provided by Child Rights Foundation. 

Cha-Ching Money Smart Kids, designed for children aged seven to 12, is an award-winning financial literacy programme that teaches children basic money management skills and to be financially responsible. The programme, which features six cartoon characters in a fictional pop band, helps children learn about the four basic financial management concepts, Earn, Save, Spend and Donate through catchy songs, and educational materials and classroom activities. 

Mrs Seang Leakhena, Senior Supervisor – Public Relations of Prudential Cambodia, said she is proud of the programme’s achievements  including its reach to thousands of children across Cambodia. 

“Following the success of the Cha-Ching Money Smart Kids programme in Phnom Penh and Kandal, we are very happy to further expand it to the Kampong Cham province. We are confident that the children in the province will be inspired by this initiative and become financially responsible. With the support of our key stakeholders and the Ministry of Education, Youth and Sport, we will continue to roll out the programme to help shape children's behaviours and enhance their understanding of basic financial management.” 

Child Rights Foundation Executive Director Mrs Kong Marady speaks about the impact of the programme and how it encouraged participation from parents and their children.  

Ms. Marady said “I truly believe that Cha Ching Financial Literacy programme will help Cambodian children and their families acquire excellent life skills and enable them to manage budgeting wisely… and I hope all relevant partners and schools will continue to be actively involved to help produce positive results. We would like to thank Prudence Foundation and Prudential Cambodia for their technical and financial support in implementing this initiative in Cambodia.”

 

About Cha-Ching 

Cha-Ching is an initiative of the Prudence Foundation, the community investment arm of Prudential Corporation Asia. Developed in partnership with the Cartoon Network, the leading children’s channel in the Asia Pacific, and Dr. Alice Wilder, an Emmy-award winning expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children four key money management concepts – Earn, Save, Spend and Donate. Cha-Ching is a series of three-minute animated television music videos for children aged seven to 12, available in 10 languages and reaching 34 million households every day via Cartoon Network Asia.  

The Cha-Ching curriculum, created in partnership with Junior Achievement, has been providing structured lesson plans for teachers since 2016. Over 10,000 teachers have been trained to deliver the curriculum, across 8 locations in Asia and Africa, reaching over 500,000 students to date. 

The Cha-Ching website (www.cha-ching.com) features additional online resources and activities based on real-life money management scenarios, for children, parents and teachers. 

About Prudence Foundation 

Prudence Foundation is the community investment arm of Prudential in Asia and Africa. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity. 

For more information please visit: www.prudencefoundation.com

 

 

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