Prudential Cambodia promotes early childhood education through First Read in Kampong Cham

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Kampong Cham, 25th October 2018: Prudential Cambodia has encouraged interests in and promoted access to early childhood education in underprivileged communities through distributing learning, reading and educational materials to more than 50 families in the Kampong Cham province.

[On DATE/Today,] more than 20 employees from Prudential Cambodia volunteered to distribute children’s books and host engaging activities to raise children’s reading skills and learning ability. Through interactive games and fun activities, parents were also encouraged to take a more proactive role in their children’s early development.

This volunteering event was part of Prudential Cambodia’s support of First Read, an early childhood care and development programme in partnership between Save the Children in Cambodia and Prudence Foundation, the community investment arm of Prudential Corporation Asia.

Ms. Rany Khoy, Senior Early Childhood Care and Development (ECCD) advisor at Save the Children in Cambodia, said that donating affordable books and toys designed for young children is an effective way of promoting the values and benefits of education to families across the country.

“Age-appropriate reading and educational materials are essential ingredients in building children’s reading habits. Children can recognise letters, numbers, shapes, colors using these materials,” she said. “We are extremely grateful to Prudence Foundation for being a strong supporter of ECCD through the First Read programme,” she added.

“Education is core to developing talents for the country, and it starts with early childhood education. Encouraging young children to read and play with educational toys helps nurture their well-beings. I am confident that the First Read programme will help our children realise their full potential and strengthen the long-term development of Cambodia,” said Mr Vuthy Horng, Chief Customer and Marketing Officer of Prudential Cambodia.

Launched in Cambodia in 2013, the First Read programme aims to equip parents and caregivers with the skills to help teach their children read, resulting in more children completing their education to achieve a better quality of life.

Through First Read, Save the Children and Prudence Foundation have reached over 21,000 children under the age of six, including 15,300 girls. The programme has also benefitted almost 23,000 adults, including parents, Provincial Office of Education staff, teachers, as well as creating a role for authors, illustrators and publishers of children’s learning materials.

The First Read programme has been rolled out in 425 villages in Kampong Cham, Thbong Khmum, Prey Veng and Kratie provinces. It is one of the key programmes of Prudence Foundation’s community investments initiatives in Cambodia, focusing on education, health and safety.

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

For more information please visit:  www.prudencefoundation.com

About Prudential Cambodia

Prudential (Cambodia) Life Assurance PLC (Prudential Cambodia) began operations in January 2013. By providing tailored life insurance solutions to individuals and families and conducting insurance seminars for the public, Prudential Cambodia helps Cambodians protect and secure their financial futures.

Prudential Cambodia is a wholly-owned subsidiary of the UK-based Prudential PLC. Prudential has a successful multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the needs of its customers.

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