Prudential Cambodia Donates Safety Barriers to Promote Road Safety for School Children

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Pursat Province, November 3, 2018 - Prudential Cambodia, the country’s leading life insurer, on Saturday donated 200 road safety barriers to 50 schools in provinces along National Roads 5 and 6,​ which will help over 50,000 students stay safe while traveling to and from their schools.

An event was held in Pursat province to commemorate the 13th World Day of Remembrance for Road Traffic Victim and where the donation was made. The event was presided by Deputy Prime Minister (DPM) Samdech Krolahom Sar Kheng, Minister of Interior, who was accompanied by H.E. Sun Chanthol, Senior Minister, Minister of Public Work and Transports, National Police Deputy Chief Him Yan. Also attending the event were members of the National Road Safety Committee, NRSC and hundreds of teachers and students.

DPM Samdech Krolahom Sar Kheng said “The anniversary not only remembers the souls of road crash victims, but also reminds every citizen to understand the risk of traffic accidents, which are oftentimes due to reckless driving as well as the violation of traffic rules, including speeding, driving under the influence of alcohol or drugs, overweight transport vehicles, driving without helmets, and not putting on seat belts.”

“This effort reflects how much the Government cares about people’s well-being and conveys its sincere condolences to the victims of road accidents.”

According to Mr David Nutman, Chief Executive Officer of Prudential Cambodia, the donation is in line with the company’s commitment to promoting road safety for Cambodian people, especially children, and these safety barriers are expected to help reduce accidents involving school children.

“Traffic accidents, which result in significant losses for families and impairs the development of the Cambodian economy, has become a huge concern for the country and its people,” said Mr. Nutman.

“The donation today will play a part in making the roads safer and we hope that this leads to the reduction of accidents, mainly among small children going to and from schools. As a trusted company Prudential Cambodia believes that children are the key pillars of Cambodia and protecting their lives help support the sustainable development of Cambodia,” he added.

The 50 schools were selected based on a study using data from the Road Crash Victim Information System (RCVIS) of the National Road Safety Committee, which highlights that many young students along Road 5 and 6 remain at higher risk when crossing the main roads to and from schools. The donation of safety barriers is part of Prudential Cambodia’s ongoing efforts to reduce traffic accidents and fatalities across Cambodia.

By working with the government, the media, road safety advocates and Prudence Foundation, the community investment arm of Prudential in Asia, Prudential Cambodia has implemented the SAFE STEPS Road Safety program since 2017. SAFE STEPS Road Safety comprises of a series of videos and other educational materials aimed at reducing road accidents and promoting road safety.

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