Prudential Cambodia organised Cha-Ching mini concert for children

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Phnom Penh, 23 June 2018 - Hundreds of children and their parents enjoyed a special day at AEON Mall 1 on Saturday as they were treated to the first-ever Cha-Ching mini-concert. Organised by Prudential Cambodia, the country’s leading life insurance provider, the event featured music and games to impart financial literacy skills to the younger generation.  

Cha-Ching Money Smart Kids is a financial literacy programme developed by Prudence Foundation, the community investment arm of Prudential in Asia, to equip seven to 12 year-olds with the knowledge, tools and practice they need to make informed financial decisions to realise their personal goals and dreams. Core to the programme is a series of three-minute music video animations which airs on Cartoon Network across Asia and on CTN in Cambodia.

The Cha-Ching initiative is a central part of Prudential Cambodia’s commitment to supporting education in the country. It teaches children about earning, saving, spending and donating as the four basic money management concepts.

Prudential Cambodia Chief Customer and Marketing Officer Mr Horng Vuthy remarked on the importance of instilling financial literacy in children at a young age to help shape responsible financial behaviours throughout every stage of their lives,

“Prudential is proud to bring entertaining and engaging educational programmes like the Cha-Ching mini concert to Cambodia. We are very pleased to see not only children, but also their parents, enjoying the event. At Prudential, we strongly believe that promoting financial literacy is a fundamental pillar in supporting Cambodia’s economic and social development in the long-run,” he said.

Throughout the full day of activities, children and their parents took part in a talent show, mascot performances, storytelling and role-playing sessions, as well as a performance by the Cha-Ching band – cartoon-inspired musicians who promoted financial literacy through catching tunes and songs.

Mrs. Un Bophanna, one of the audiences at the Cha Ching concert shared his/her experience.

“The Cha-Ching programme provides many benefits for children as it educates them on appropriate saving and spending techniques. I think this is not just good for children, but also for adult like me."

Mr. Mom Sineth, another participant at the event also talked highly of the financial literacy programme for children.

"There are a lot of children that enjoy the concert, including my son. I think the Cha-Ching programme is very important for children as it offers a series of tools that help improve their intellectual thinking, educating them on saving and making money"

These educational programmes and activities were hosted by Prudential Cambodia volunteers, who not only spent time to organise this event, but are also dedicated to rolling out the Cha-Ching Curriculum to schools across the Kingdom.

Cha-Ching is one of many community investment programmes supported by Prudential Cambodia along with other meaningful programmes such as First Read, Safe Schools and the Chevening Scholarship programme.

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