Cambodian Red Cross endorses Prudential’s SAFE STEPS First Aid programme

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Kompong Speu, 13 September, 2018 – In celebration of World First Aid Day on 8 September, Prudence Foundation, the regional community investment arm of life insurer Prudential Cambodia, launched the inaugural SAFE STEPS First Aid programme in Cambodia with the endorsement of Cambodian Red Cross. SAFE STEPS First Aid aims to help save lives and ensure communities are less vulnerable in emergency situations.

Held in the Kong Pisei district, the launch was presided by H.E. Mom Channy, Deputy Director of Cambodia Red Cross’ First Aid team, and attended by hundreds of local high-school students.

“It is very important for everyone to have basic first aid knowledge as it can help save lives. At Cambodian Red Cross, we are pleased to host the World First Aid Day. I would also like to thank Japan Red Cross and Prudential Cambodia for supporting the Cambodian Red Cross as we play a bigger role in promoting first aid across the country,” she remaked in her speech addressing 300 guests.

Touch Thavrith, Head of Relationship Integration and Strategy at Prudential Cambodia, mentioned that life-saving first aid information would be distributed in the country via social media, distribution in events and TV channel to improve first aid skill of Cambodian people.

“SAFE STEPS First Aid aims to provide the public with fundamental first aid knowledge, enabling them to be less vulnerable in an emergency situation and prepared to potentially save a life, he added.

Almost 16,000 people die from injuries around the world every single day while thousands more survive but many with permamnent debilitating after effects. To help address this issue   Prudence Foundation, with the strong support of Prudential Cambodia, aims to equip the Cambodian people with essential life-saving skills, empowering them to assist family, friends or their communities in potentially emergency situations.

At the event, Cambodian Red Cross demonstrated three first aid skills and step-by-step procedures. Participants learnt how to apply first aid support to victims suffering from broken bones, open wounds and burns.

Sao Sivorn, a Cambodian Red Cross volunteer who participated in the event said, “The SAFE STEPS First Aid programme is highly inspiring as it provides life-saving tips to help people handle emergency situations, including assisting injured patients before they are taken to the hospital.  With the First Aid brochures distributed by Prudential Cambodia, I believe more people across the country will learn more about first aid and emergency preparedness, thus helping to make our communities safer and more secure.”

Prudential Cambodia is proud to support safety efforts across Cambodia, including road safety education via its SAFE STEPS Road Safety and Natural Disasters programmes. The SAFE STEPS programme forms part of Prudential’s wider education efforts, which include active reading, financial literacy and music programmes across Cambodia.

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