Cha-Ching helps build basic financial knowledge for young children

cha-ching_x5x.JPG_964662967

cha-ching_x4x.JPG_964662967

cha-ching_x1x.JPG_964662967

cha-ching_x3x

cha-ching_x6x

cha-ching_x5x.JPG_964662967
cha-ching_x4x.JPG_964662967
cha-ching_x1x.JPG_964662967
cha-ching_x3x
cha-ching_x6x

Staff from Prudential Cambodia have been introducing Cha-Ching Programme, developed by Prudence Foundation, to primary school students in Phnom Penh.

The programme started for the first time in the capital’s BakTouk Primary School by showing Cha-Ching’s animated music video to the children and get them play learning games.

The campaign is aimed at introducing Cha-Ching to Cambodia’s young students and to contribute the development of basic financial knowledge and understanding based on four main concepts of Earn, Save, Spend and Donate.

“[From the program] in the future, students would be able to manage their spending. It also teaches them to help or donate to their friends and those staying near to them,” said Mrs. Ma Rina, a teacher at BakTouk.

“Young children today do not know how to manage their money; and they tend to spend. It’s very good that Prudential [Cambodia] introduces the programme to teach students how to save,” said Mr. Yim Song, BakTouk Primary School principal.

Cha-Ching program includes three-minute animated music videos aimed at children aged 7 to 12. The program also has games and applications that engage children in real-life money management scenarios.

The program also contains online resources and at-home activities that teachers and parents can work through with children.

Cha-Ching videos were launched in September 2011 and are now on Cartoon Network in eight countries. In Cambodia, the videos are being aired on CTN every Saturday and Sunday. The educational videos are also available on the program’s website: www.cha-ching.com and on Youtube. Furthermore, the music videos are available in 10 languages including Khmer.

According to Mr. Touch Thavrith, Government Relations Officer at Prudential Cambodia, Cha-Ching program would play a role in building basic financial management skills for young students and he hopes children will learn the four concepts from the programme which shall be vital for their future financial planning.

Equipped with basic financial knowledge, children could step up for more successful future, and Cha-Ching could be playing an important part in providing such important knowledge to Cambodian children.

Back to Top